Leading European HubSpot Platform Emerges as Webs, Invise, and Trialta join forces

This strategic merger brings together over 150 experts in HubSpot customer engagement from three European countries, generating a combined revenue of €20 million. With a collective vision to provide integrated sales, marketing and service solutions, the group aims to leverage its expanded talent pool, ultimately comprising 1,000 employees, to meet the evolving needs of mid-market and corporate clients.

Emiel Kanters and Camiel Freriks, founders of Webs, expressed their excitement, stating, "This collaboration brings us to the forefront of the European market, uniting the Champions League of HubSpot partners under one banner."

Adriano Tagliarina, CEO of Trialta, highlighted the benefits for both customers and employees, stating, "We are excited to offer enhanced services to our clients and provide our talented team with new growth opportunities. This step aligns with our commitment to excellence and innovation."

Camilla Agardh and Fredrik Fernström, founders of Invise, emphasise what makes this possible. "We are proud of how Invise works. Close customer relationships, a culture of freedom, innovation and continual improvement drive our success. This collaboration enables us to preserve what we value while adding the international strength needed to serve our high-performing clients. Together, we will achieve more and provide a leading partner for customer engagement on the HubSpot platform."

Emiel Putman, Managing Partner of Oak Tree Hill Capital, affirmed the shared vision and values driving the collaboration, stating, "We believe in fostering compassionate, people-centric organisations. This merger represents a unique opportunity to build a platform that prioritises both our team and customers, ultimately delivering exceptional value to all stakeholders."

The merger was facilitated by advisory firms Wave Corporate Finance, Treble, BDO Germany, Baker McKenzie Sweden, Ebbinge, PwC Netherlands, Owl, TellusTax and Van Oers Corporate Finance.

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