Cecilia Sundström appointed as Siloy’s Regional Director Nordics
Siloy has appointed Cecilia Sundström as Regional Director for the Nordic region. In this newly expanded role, she will continue as CEO of Invise in Sweden while also taking on responsibility for Vipu in Finland.
The appointment supports Siloy's ambition to grow in the Nordic market, with continued expansion through both organic growth and closer collaboration between teams.
Cecilia joined Invise as CEO in spring 2026, bringing extensive leadership experience from large-scale digital transformation and customer engagement. She spent four years as Director Nordics at Meta, where she led the organisation from loss to growth, strengthened relationships with the region's largest advertisers and partners, and built one of the highest employee engagement scores in Meta globally.
Invise and Vipu already have strong teams and client relationships in their respective markets. What I want to bring is a shared direction: one Nordic organisation that draws on both, with a clear focus on how HubSpot and AI can create even more value for our customers.
Cecilia's new role also brings her onto Siloy’s Executive Team, alongside the Regional Directors for Benelux, DACH, Southern Europe and UK & Ireland.
Commenting on the appointment, Siloy’s CEO Camilla Agardh said:
“Cecilia combines a strong commercial focus with a genuine interest in her people. That combination is exactly what we need as we scale across markets. Her ability to navigate change while keeping both people and customers at the heart of what she does is a real strength. I'm looking forward to seeing her bring that same drive to the whole Nordic region.”
About Siloy
Siloy is Europe's leading HubSpot partner and HubSpot's Global Partner of the Year 2025, uniting the expertise of Webs, Trialta, Invise, Chili Digital, BBD Boom, ProsperoHub, Conversion Crew, Vipu, LEVR and Cyberclick under one brand. With 300 experts across Europe, Siloy helps organisations transform their customer experience with best-in-class HubSpot services and AI-powered innovation.
For questions about this press release, please contact info@siloy.com.