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European HubSpot partner Siloy appoints Camilla Agardh as CEO

Siloy appoints Camilla Agardh (38) as CEO from 1 March 2025. She is the founder and CEO of Invise, one of the three companies that recently merged to form the European HubSpot platform Siloy. The company has the ambition to become the leading HubSpot partner in Europe; a goal that fits seamlessly with Agardh’s character and background.

Camilla Agardh CEO Siloy

Customer and people centric

Entrepreneurship is a part of Camilla. She started her career in sales and founded several sales companies, one of which is Invise. There were always two key aspects for her to define success: the added value for the customer and the happiness of the employees. Her goal has always been to find the right balance between customer centricity and enabling the team to flourish by keeping them happy and energised. This matches the Siloy DNA. Her proven track record and experience in the field make her the right person to lead Siloy into the next chapter of growth and AI innovation.

The ambition to become the leading HubSpot partner in Europe fits me like a glove. We are a cutting-edge company with high quality standards; a talented and motivated team is the foundation of this. My goal is to grow the company, to continue on the strong path that we have embarked upon and to make sure that we have fun doing it.

camilla formaat-2-1 Camilla AgardhCEO Siloy

Emiel Putman, Managing Partner at investor Oak Tree Hill Capital: “We are building a company with an international presence and we set ambitious goals when it comes to growth. Camilla proved her capability by building a strong company that exceeds other players in the market. She has an entrepreneurial spirit, an eye for people and, as a leader, she has the perfect balance between confidence and vulnerability. The ideology of putting people at the heart was strongly present at Invise and will form the foundation for Siloy's future growth.”

Leadership team

Besides the appointment of Camilla Agardh as CEO, the group management is organised as follows:
• Camilla Beijer, CFO
• Adriano Tagliarina, Regional Director DACH
• Emiel Kanters, Regional Director Benelux
• Camiel Freriks, Vice President of Alliances and Business Development
• Fredrik Fernström, Vice President of Strategy

Agardh: “The dynamic in the leadership team is fantastic. We share our core values; what we believe is fully aligned. But our skill sets, the way we approach the business and how we contribute are very diverse. This is the key to successful group management.”

For questions about this press release, please contact us at info@siloy.com

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