
Vipu joins Siloy in shared ambition to lead the European HubSpot market
Vipu is one of HubSpot’s founding partners in the Nordics, serving B2B companies with the implementation of HubSpot in sales, marketing and customer service. Their office is...
Siloy, Europe’s leading HubSpot platform, and BBD Boom, one of the UK’s most respected HubSpot partners, are joining forces to launch Siloy’s presence in the UK & Ireland (UK&I) region. BBD Boom leads as Siloy’s first team in this key market, with 20 experts driving growth and impact. This partnership combines BBD Boom’s deep local knowledge and results-driven approach with Siloy’s scalable European platform and cross-border capabilities, enabling both teams to better serve customers across the region and beyond.
With this step, Siloy now surpasses 200 employees, uniting some of Europe’s top HubSpot experts under one brand. BBD Boom’s introduction represents another key step in Siloy’s mission to become the leading HubSpot partner in Europe, offering customers a deep local presence combined with global scalability.
Emma Lynch and Adam Lewis, founders of BBD Boom will continue to lead the UK&I operations.
Joining Siloy is a natural next chapter for BBD Boom. Over the years, we’ve built a team that truly understands how to drive measurable value for our clients. By becoming part of Siloy, we gain access to a broader knowledge base, deeper technical capabilities, and the opportunity to collaborate with some of the most respected HubSpot specialists across Europe.”
Emma LynchFounder BBD BoomAdam Lewis:“There’s a perfect strategic fit between BBD Boom and Siloy , not only in our shared up-market ambitions, but also in our belief that real value comes from being at the CRM consulting end of the business. Together, we can better support our clients through their most important digital transformations."
Camilla Agardh, CEO of Siloy, sees the move as a strategic milestone:“We’re incredibly proud to welcome BBD Boom as our first partner in the UK&I region. Emma, Adam, and their team bring the exact qualities we value at Siloy: a customer-first mindset, high technical standards, and a people-centric culture. With this step, we’re not only expanding our footprint, we’re enriching it with more local expertise. Together, we will build out our presence in the UK&I region and deliver outstanding value for clients who are ready to explore their possibilities of tomorrow, today.”
BBD Boom joining Siloy marks the seventh team to become part of the platform, following Webs, Trialta, Invise, Chili Digital, Conversion Crew, and Vipu. From the Nordics, DACH, and Benelux to now the UK&I, Siloy is creating a unified, scalable, and deeply specialized HubSpot consulting organisation designed to help organizations optimize their customer experience using cutting-edge technology and be at the forefront of AI developments.
Neil’s appointment comes at a key moment. Earlier this year, Siloy expanded its UK and Ireland presence by welcoming BBD Boom and ProsperoHub into the group. With around 50 HubSpot experts now active across the region, Siloy is now strongly positioned to support UK and Ireland clients combining strong local knowledge with the scale and shared expertise of its fast-growing European team.
Siloy’s CEO, Camilla Agardh, emphasised the strategic value of Neil’s appointment: “Neil brings an exceptional track record of leading organisations in the CRM consultancy market. His experience is paired with a deep understanding of client needs. He has the strategic insight and leadership presence to accelerate Siloy’s impact in the UK & Ireland region. Neil’s appointment reflects our ambition for these markets to build momentum, strengthen local customer success, and empower our teams to scale, innovate, and deliver meaningful outcomes.”
With Neil Ritchie at the helm in UK & Ireland, Siloy is not just expanding, it is integrating local strength with international scale, ready to deliver high-quality CRM and customer-experience services across Europe.
BBD Boom is a HubSpot Elite Partner helping ambitious B2B companies across the UK and Ireland scale faster with HubSpot. We specialise in complex CRM programmes, upmarket sales processes, and cross-functional RevOps strategies backed by one of the most accredited teams in the world.
Siloy is Europe’s leading HubSpot platform, uniting the expertise of Webs, Trialta, Invise, Chili Digital, Conversion Crew, Vipu, and now BBD Boom, under one brand. With over 200 experts across Europe, Siloy helps organizations transform their customer experience with best-in-class HubSpot services and AI-powered innovation.
For questions about this press release, please contact us at info@siloy.com

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