Leading European HubSpot Agencies Merge for Customer Engagement

Leading European HubSpot Platform Emerges as Webs, Invise, and Trialta join forces

[Press release]
Londen, November 5th - Today marks a significant milestone in the European tech landscape as Webs, Invise
and Trialta, along with investor Oak Tree Hill Capital, announce their collaboration to establish a
powerhouse HubSpot platform for customer engagement.

This strategic merger brings together over 150 experts in HubSpot customer engagement from three
European countries, generating a combined revenue of €20 million. With a collective vision to provide
integrated sales, marketing, and service solutions, the group aims to leverage its expanded talent pool,
ultimately comprising 1,000 employees, to meet the evolving needs of mid-market and corporate clients.

Why are we doing this?

At Siloy, our vision is to create the leading HubSpot ecosystem in Europe, where collaboration drives lasting growth. We believe that by joining forces, Europe’s top HubSpot agencies can achieve far more together than alone.

Our mission is to provide a unified platform that leverages the best of our combined expertise, helping partners and clients to not only reach their goals but to redefine what’s possible with HubSpot. This partnership is more than a network; it’s an interconnected ecosystem that maximizes HubSpot’s potential across Europe, where agencies, clients, and partners support each other’s success, working together to achieve their goals and stay ready for the future.

Grow with us

Emiel Kanters and Camiel Freriks, founders of Webs, expressed their excitement, stating, "This collaboration brings us to the forefront of the European market, uniting the champions league of HubSpot partners under one banner."

Adriano Tagliarina, CEO of Trialta, highlighted the benefits for both customers and employees, stating, "We are excited to offer enhanced services to our clients and provide our talented team with new growth opportunities. This step aligns with our commitment to excellence and innovation."

Camilla Agardh, and Fredrik Fernström, founders of Invise, emphasize what makes this possible. We are proud of how Invise works. Close customer relationships, a culture of freedom, innovation, and continual improvement drive our success. This collaboration lets us preserve what we love while adding the international power needed to serve our high-performing clients. Together, we’ll achieve more and provide a leading partner for customer engagement on the HubSpot platform.

Emiel Putman, Managing Partner of Oak Tree Hill Capital, affirmed the shared vision and values driving the collaboration, stating, "We believe in fostering compassionate, people-centric organizations. This merger represents a unique opportunity to build a platform that prioritizes both our team and customers, ultimately delivering exceptional value to all stakeholders."

The merger was facilitated by advisory firms Wave Corporate Finance, Treble, BDO Germany, BakerMcKenzie Sweden, Ebbinge, PwC Netherlands, Owl, TellusTax and Van Oers Corporate Finance.

Questions about this press release? Contact us at info@siloy.com