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How Iturri went from manual product matching to an AI-powered quotation engine

Preparing quotations for ecommerce requests involved complex manual tasks that slowed down Iturri’s response times. Siloy developed a solution combining AI and automation connected to the company’s ecommerce and ERP systems to identify requested items, match them with catalogue products and prepare initial proposals for internal review. The result is a faster, more efficient quotation process that keeps Iturri’s team in control without requiring additional internal resources.

Iturri (1)
Faster quotations

Shorter preparation times and improved responsiveness to customer requests.

Greater efficiency

Less manual work, fewer errors and more time for higher-value tasks.

End-to
-end

A connected quotation workflow with AI-assisted preparation and internal validation.

About the company

Iturri develops occupational safety solutions and has a clear mission to protect people and their environment. With more than 75 years of experience, the company combines innovation, efficiency and sustainability in the solutions it provides.

Within its ecommerce channel, preparing quotations is a key part of the commercial process. Customer requests need to be interpreted and matched with suitable catalogue products before a proposal can be finalised. The ability to complete these steps quickly and accurately is essential to providing a responsive service and competing effectively.

The challenge

Modernising a manual and complex quotation process.
Before the project, Iturri’s ecommerce quotation process depended on tasks carried out manually. These dependencies contributed to response times that could affect commercial competitiveness, in a context where speed and accuracy in preparing quotations were essential.

The company wanted to modernise this workflow by bringing together dispersed data, reducing manual intervention and improving the productivity of the teams involved. The objective was to make quotation preparation more efficient without increasing internal resources.

Our approach

Combining automation and AI within the quotation workflow.

Siloy designed an integrated solution combining advanced automation with an AI application connected to Iturri’s ecommerce and ERP environments. Together, these capabilities support the identification of requested items, the suggestion of catalogue products and the preparation of preliminary proposals.

The approach connects three parts of the quotation process: the intake and management of requests, the preparation of product proposals using AI and the automatic generation of the final quotation following internal validation. This brings previously manual and dispersed activities into a more centralised workflow.

Validation by Iturri’s team remains part of the process. The AI application generates a preliminary proposal, which the team then reviews and validates. Following that validation, automation completes the quotation, combining reduced manual intervention with internal review.

The solution

A centralised process from request management to final quotation.

Implemented with Siloy as the implementation partner, the solution enables quotation requests from emails, tickets, notes or other systems to be integrated into a centralised workflow. This provides a process for managing incoming requests and supporting internal validation of the sales opportunity before the AI application prepares the product proposal.

Once the sales opportunity is ready, the AI application analyses the request and identifies the required items. It then performs an automatic search to match each item with the correct product in the catalogue. These matches form the basis of a preliminary proposal, which is passed to Iturri’s internal team for validation.

After validation, the system automatically produces the final quotation so that it can be sent to the customer. This completes a commercial cycle that previously relied on manual tasks and dispersed information, resulting in a faster, more centralised, accurate and scalable process.

The result

Faster quotations and greater operational efficiency.

Iturri highly reduced the time needed to prepare quotations in its ecommerce channel. By combining AI and automation within a centralised workflow, the company transformed a traditionally manual and complex process into a faster, more accurate and scalable way of working.

The reduction in preparation time improved commercial responsiveness and the customer experience. The workflow connects request management, AI-assisted product proposals and automatic quotation generation, with validation by Iturri’s team remaining part of the process.

Automation and centralisation also reduced manual intervention and minimised errors. This improved operational efficiency and freed up the team’s time for tasks of greater strategic value, allowing Iturri to make better use of its existing internal resources.

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David Tomas

Regional Director Southern Europe

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